You may have noticed when you put a search in Google recently a box at the top of the search result appeared called ‘AI Overview’, especially when you are searching for a question. An example of this can be seen below:
The answers (which are generated quickly and in a tidy way) Google provide are powered from Google’s Gemini LLM using sources from the internet as well as Google’s knowledge graph. This can help speed up the user journey, saving a user going through multiple websites to get information to answer their query. The sources that are used to generate the answer are also listed and linkable for the user to check out further. There may also be citations there too.
How SEO Specialists Should Think About AI Overviews?
Traditionally if you had ranked well for keywords, especially how to guides or answering question related searches you may have generated some good traffic off the standard organic results. With the AI Overview now appearing at the top of the page above organic results for certain types of searches, you may find you CTR% is now decreased if users are getting the answer to their search in there and you are not a source that is citied/used. It is worth considering improving those existing pages or creating a brand new content strategy with the aim of being featured more in AI Overview’s.
For a new SEO strategy, taking into consideration the AI Overview feature – this presents an opportunity to try and get featured on the AI Overview for relevant searches and thus relevant traffic. Regardless of your niche we recommend considering the following:
- Creating knowledge base type sections – informative pages related to the products/services you sell. Essentially educating the user.
- Creating in-depth FAQ sections.
- Creating how-to guides – particularly helpful for e-commerce websites selling products that need to be installed.
In the types of content above we have found adding images and embedding videos where possible can really help. The more information you can give the user to satisfy the answer they are looking for the better! We also recommend keeping the content unique and being written by a product/service specialist is worthwhile.
In 2025 we think it is good practice to put ai overviews consideration/plan to try and be featured in it into your SEO strategy to help stay up with the ever evolving technology used to display search results for users. As usual if you do not adapt, you can often be left behind.
Aspiring Digital Solutions have created a variety of content strategies such as knowledge base sections for its clients, with some of its content ranking well within Google’s AI Overviews. Talk to us today for some free advice and a quote for a content marketing strategy.